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Custom software, engineered in London for teams anywhere.

Web, mobile and AI products for startups and growing businesses — one founder-led team, a fixed price, weekly demos, and code you own.

  • Since 2019
  • London, UK
  • 30+ products · 7+ countries
  • Fixed-price quotes
  • You own the code
  • Your time zone

Clients since 2019

Contracting, retail, fitness, logistics, gaming and public-sector teams across Saudi Arabia, the UAE, Canada and Egypt.

  • Dubai Police
  • Silica Group
  • Clean Basket
  • Emad El-Gamal
  • Pro Build Contracting
  • Elite Quality Contracting
  • Bunah Alryan Building Contracting
  • Tasawoq SA
  • Loonie Guide
  • Colour Champion
  • Helping Delivery
  • El Deep Fit
  • Orient
  • Jesr Elreef

How a project runs

Four phases, each with a defined output. From phase three you see working software every week.

  1. 01

    Discovery

    We learn your business goals, constraints, and users in a focused strategy call.

    Duration · 1 call · free
    What you get · A written summary of goals, users and constraints.
  2. 02

    Planning

    We define scope, tech stack, timeline, and milestones — no surprises.

    Duration · Week 1
    What you get · Fixed-price quote, stack, timeline and milestones.
  3. 03

    Development

    Iterative builds with weekly demos. You see progress, not just promises.

    Duration · Weeks 2–11
    What you get · Weekly demo builds in a repository you own.
  4. 04

    Delivery

    Tested, documented, and deployed. We stay available post-launch.

    Duration · Launch + 30–90 days
    What you get · Tested, documented, deployed — and supported for 30–90 days after launch.

Discovery to launch in 4–12 weeks, on one fixed quote.

Terms you can hold us to

Every engagement runs on the same four commitments, in writing, before any work starts.

01Fixed, written quotes
Scope and price agreed up front — no hourly surprises, no scope creep on our side.
02Milestone delivery with weekly demos
Progress you can see and click, every week from the second phase.
03You own 100% of the code
Your repository, your IP, full handover — no vendor lock-in.
0430–90 days of post-launch support
Bug fixes and stabilisation included on every delivery.
Figures2026-06
Projects shipped
30+
Countries served
7+
Years building
6+
First reply
< 24 h
Working hours
Aligned to yours

As stated by SummationWorks, June 2026 — clients in 7+ countries.

In clients' words

  • They delivered exactly what we needed, on time and on budget. The communication throughout was exceptional.

    James R.

    Founder · RetailTech UK

  • Our new platform scaled from 0 to 10,000 users in 2 months. Impressive engineering and design work.

    Sara M.

    CEO · FinStart Dubai

  • Best development partner we've worked with. Clear communication and they truly understood our vision.

    David K.

    CTO · SaaS Co. NYC

  • They turned our rough idea into a polished product in just 8 weeks. Our investors were blown away.

    Ahmed N.

    Co-Founder · LogiTech KSA

  • The AI integration they built saves us 20 hours per week. ROI was immediate and measurable.

    Rachel T.

    Operations Director · DataFlow Inc.

Start a project

Tell us what you're building. We reply within 24 hours, scope it on a 30-minute call, and send a fixed quote — usually within two business days.

  1. 01Reply within 24 hours
  2. 0230-minute scoping call
  3. 03Fixed quote in ~2 business days