The challenge
Emad El-Gamal is an established sanitary-ware and finishing-supplies retailer with a busy physical branch in Giza and a deep, multi-brand catalog spanning sanitary ware, bathtubs, kitchen sinks, mixers, shower systems and finishing supplies. The business needed to sell online to customers across Egypt without disrupting in-store operations — which meant the website, the mobile apps, the point-of-sale at the branch and the delivery workflow all had to share one source of truth for products, prices, stock and orders.