Insights & Engineering Notes
Practical articles on building fast, scalable software — straight from our team.
- 118 articles
Engineering6 min read
Push Notifications Done Right on iOS and Android
How to do push notifications right with FCM on iOS and Android: permissions, segmentation, deep links, and reliability that drive mobile engagement.
Mazen Salah
Product6 min read
Push vs Email: How to Re-Engage Your Users
Push and email are not interchangeable. Learn when to use each channel and how to sequence them to re-engage users and cut churn.
Mazen Salah
Engineering5 min read
Progressive Web Apps vs Native Apps: The 2026 Reality
PWA or native in 2026? iOS now supports web push and installable PWAs. A practical framework to pick the right path for your product and budget.
Mazen Salah
AI6 min read
Retrieval-Augmented Generation (RAG) Explained for Business Teams
What RAG is, how it grounds an LLM in your own data with vector search, where it shines, and where it struggles. A practical guide.
Mazen Salah
Engineering6 min read
React Server Components Explained: A Business Guide
What React Server Components mean for performance, SEO, and cost, how they work with Next.js, and when they are the right choice in 2026.
Mazen Salah
Engineering6 min read
Adding Real-Time Features with WebSockets: A Practical Guide
How WebSockets power live updates, where real-time features pay off, and what your backend needs to handle them at scale.
Mazen Salah
Design5 min read
Designing RTL Interfaces for Arabic Users: A Practical Guide
RTL design is more than a mirror flip. How to build credible Arabic UI with proper bidirectional text, typography, and layout for GCC and Egypt.
Mazen Salah
Engineering6 min read
Designing Scalable REST APIs for Mobile Backends
How to design REST APIs that keep mobile apps fast and reliable as they scale: endpoint shape, pagination, retries, caching, and versioning.
Mazen Salah
Product6 min read
Scaling From MVP to a Real Product: A Founder's Guide
How to scale from MVP to a real product: spot the warning signs, fix the foundation in order, and evolve your architecture without a risky rewrite.
Mazen Salah
Engineering6 min read
Securing Your Web Application: An OWASP Checklist
A practical OWASP-based checklist for web security: access control, input handling, configuration, and dependencies that prevent real breaches.
Mazen Salah
Business6 min read
Selling Online in Saudi Arabia: What You Need to Know
A practical guide to ecommerce in Saudi Arabia: licensing, mada and Apple Pay, Arabic RTL stores, delivery, and SEO for online selling in KSA.
Mazen Salah
Business6 min read
SEO for Arabic Websites: A Complete Guide
Why Arabic SEO is its own discipline, and how RTL markup, Arabic-first content, and local signals help GCC sites rank.
Mazen Salah
Product6 min read
How to Ship an MVP in 6 Weeks: A Lean Founder's Playbook
A practical week-by-week plan to ship a lean MVP in six weeks, protect scope, and test the one assumption that decides your startup.
Mazen Salah
Business6 min read
Startup Funding in the MENA Region: A Founder's Guide
How startup funding really works across Saudi Arabia, the UAE, and Egypt, and what MENA venture capital investors actually evaluate before they back founders.
Mazen Salah
Product5 min read
Monetizing Apps with Subscriptions and RevenueCat
Why subscriptions beat one-time sales, the hidden complexity of in-app purchases, and how RevenueCat handles billing, entitlements, and analytics.
Mazen Salah
Engineering5 min read
Supabase vs Firebase: How to Choose the Right Backend
A practical comparison of Supabase and Firebase covering data models, vendor lock-in, real-time, auth, and pricing to help you pick the right backend.
Mazen Salah
Business6 min read
Taking Your Retail Branch Online Without Losing the Branch
How to bring a brick and mortar shop online with one inventory, one customer, and true omnichannel retail that strengthens the branch.
Mazen Salah
Business6 min read
The Technical SEO Checklist for 2026
A practical 2026 technical SEO checklist covering crawlability, indexing, sitemaps, schema, and performance for business owners and teams.
Mazen Salah
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