Blog
Insights & Engineering Notes
Practical articles on building fast, scalable software — straight from our team.
productProduct Discovery: How to Build the Right Thing First
A practical guide to product discovery: reduce risk, do user research that changes your mind, and validate ideas cheaply before you build.
productPush vs Email: How to Re-Engage Your Users
Push and email are not interchangeable. Learn when to use each channel and how to sequence them to re-engage users and cut churn.
productScaling From MVP to a Real Product: A Founder's Guide
How to scale from MVP to a real product: spot the warning signs, fix the foundation in order, and evolve your architecture without a risky rewrite.
productHow to Ship an MVP in 6 Weeks: A Lean Founder's Playbook
A practical week-by-week plan to ship a lean MVP in six weeks, protect scope, and test the one assumption that decides your startup.
productMonetizing Apps with Subscriptions and RevenueCat
Why subscriptions beat one-time sales, the hidden complexity of in-app purchases, and how RevenueCat handles billing, entitlements, and analytics.